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posts tagged ‘beauty & essex’

Think Outside The Bomb: Jägermeister Revisited

Tuesday, December 3, 2013 at 08:12 AM - Posted by Megan - (0) comments

cocktailJägermeister. A spirit synonymous with rock ‘n’ roll, college kids, shot machines and the notorious Jäger Bomb. But there’s much more to this complex, century-old herbal liqueur than you may realize. Jäger is having somewhat of a “second evolution” and has been popping up on both cocktail and food menus across the country.

“We’re seeing more placements on cordial listings in higher tier restaurants, as well as cocktails coming out from top bartenders nationally,” shares Todd Richman, Corporate Mixologist for Sidney Frank, the US importer of Jägermeister (and the 2013 Tales of the Cocktail Best American Brand Ambassador winner). “Jägermeister is distilled with 56 different herbs, roots, flowers and fruits. And when you mix it with something else containing one of those ingredients, it completely changes the flavor profile.”

Whether used as a base or a modifying spirit, Jäger has become a go-to among many of the country’s top bartenders. Sean Hoard of Portland, Oregon’s Teardrop Lounge cites that “the incredibly balanced flavor profile” makes Jägermeister “a particularly fun product to work with.” While Sean Kenyon, owner of Williams and Graham in Denver, Colorado, says “Jägermeister is a truly versatile liqueur; excellent on its own, but it’s true beauty is in cocktail applications. As a complementary ingredient, it adds complexity, aromatics and subtle sweetness to cocktails.”

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More and more frequently, prominent chefs have been dabbling with Jäger’s flavor complexity and versatility in cooking. Celebrity chef Chris Santos recently created an entire five-course menu of Jäger-infused grilled BBQ fare at his NYC hotspot Beauty & Essex, and debuted an exclusive dinner featuring six spirited courses paired with specialty cocktails during last week’s Tales of The Cocktail festival in New Orleans. Santos also showcased several Jäger-fueled dishes—including Jägermeister-Kissed Chicken Skewers, the Ultimate Charred Jägermeister Burger, and Black Cherry & Jägermeister Baby Back Ribs—on the menu at his other popular restaurant, The Stanton Social.

So don’t be surprised if you come across Jäger on the menu during your next night out. Dare to give it another try?

Images courtesy of Jägermeister

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Support ACS at the 7th Annual Taste of Hope Gala

Sunday, April 22, 2012 at 05:04 PM - Posted by Megan - (0) comments

All you need is a glimmer of hope to help make a difference. On Thursday, May 3, the American Cancer Society will host the 7th Annual Taste of Hope event, which brings together hundreds of New York’s food enthusiasts and the city’s most notable chefs. Taking over the sprawling space at 82 Mercer in Soho, this year’s gala will honor celebrity chef Todd English for his dedication to the cancer research community.

 
Guests can sample dishes from dozens of NYC’s hottest restaurants, including Beauty & Essex, Blue Ribbon Sushi, Ça Va Brasserie, Coppelia, Delicatessen, The Harrison and Empellon, sip Italian vinos from Vinitaly, creative Stoli cocktails and Nespresso beverages, and mingle with acclaimed chefs Jimmy Bradley, Michael Ferraro, Julian Medina, Eric Levine and many others.

Festivities will also include a silent auction featuring a variety of exceptional items and experiences. Wouldn’t you love to score an Iron Chef-style dinner for four prepared by chef Marc Forgione, dinner for two at the James Beard House, or a luxurious week-long stay in Los Cabos? And with all event and auction proceeds going to the American Cancer Society, it’s a win-win for everyone involved.

Join me in supporting ACS in their mission to eliminate cancer as a major health problem. Tickets are still available and can be purchased here. Stay connected on Twitter @ACSTasteofHope and see you next Thursday!

Image courtesy of Taste of Hope

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