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posts tagged ‘sidney frank’

Think Outside The Bomb: Jägermeister Revisited

Tuesday, December 3, 2013 at 08:12 AM - Posted by Megan - (0) comments

cocktailJägermeister. A spirit synonymous with rock ‘n’ roll, college kids, shot machines and the notorious Jäger Bomb. But there’s much more to this complex, century-old herbal liqueur than you may realize. Jäger is having somewhat of a “second evolution” and has been popping up on both cocktail and food menus across the country.

“We’re seeing more placements on cordial listings in higher tier restaurants, as well as cocktails coming out from top bartenders nationally,” shares Todd Richman, Corporate Mixologist for Sidney Frank, the US importer of Jägermeister (and the 2013 Tales of the Cocktail Best American Brand Ambassador winner). “Jägermeister is distilled with 56 different herbs, roots, flowers and fruits. And when you mix it with something else containing one of those ingredients, it completely changes the flavor profile.”

Whether used as a base or a modifying spirit, Jäger has become a go-to among many of the country’s top bartenders. Sean Hoard of Portland, Oregon’s Teardrop Lounge cites that “the incredibly balanced flavor profile” makes Jägermeister “a particularly fun product to work with.” While Sean Kenyon, owner of Williams and Graham in Denver, Colorado, says “Jägermeister is a truly versatile liqueur; excellent on its own, but it’s true beauty is in cocktail applications. As a complementary ingredient, it adds complexity, aromatics and subtle sweetness to cocktails.”

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More and more frequently, prominent chefs have been dabbling with Jäger’s flavor complexity and versatility in cooking. Celebrity chef Chris Santos recently created an entire five-course menu of Jäger-infused grilled BBQ fare at his NYC hotspot Beauty & Essex, and debuted an exclusive dinner featuring six spirited courses paired with specialty cocktails during last week’s Tales of The Cocktail festival in New Orleans. Santos also showcased several Jäger-fueled dishes—including Jägermeister-Kissed Chicken Skewers, the Ultimate Charred Jägermeister Burger, and Black Cherry & Jägermeister Baby Back Ribs—on the menu at his other popular restaurant, The Stanton Social.

So don’t be surprised if you come across Jäger on the menu during your next night out. Dare to give it another try?

Images courtesy of Jägermeister

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Highlights & Best Bites from Choice Eats 2013

Wednesday, March 20, 2013 at 12:03 PM - Posted by Megan - (1) comment

On Tuesday, the Village Voice’s sixth annual Choice Eats tasting event took over the 69th Armory on Lexington Avenue. The highly anticipated affair featured Voice food critic Robert Sietsema’s culinary favorites from more than 50 handpicked restaurants spanning the five boroughs, along with beverage pairings from craft beer, wine and spirits producers.

  1. Vibrant red wine marinated egg with trout roe, mustard seeds & mache from Thirty Acres
  2. Cakes, cookies, cannolis, confections & cutie pies from Carlo\'s Bakery
  3. The Village Voice\'s sixth annual Choice Eats tasting event took over the 69th Armory
  4. Chefs Joel Javier and Bill Telepan served up housemade liverwurst with pickle mustard on cheddar gougères
  5. Luke\'s Lobster drew some of the night\'s longest lines for their fresh seasoned shrimp rolls
  6. A perfect bite: Anella\'s creamy handmade burrata with robust tomato jam and basil salt garnish
  7. Prairie handcrafted organic vodka sweetened things up with their smooth, spiked lemonade cocktail
  8. Brooklyn bakery fave, The Good Batch, elevated the flavors of s\'mores in their darling bonfire minis
  9. Chinese cuisine meets Indian flavors: Pan-seared spiced Tibetan momo dumplings from Chinese Mirch
  10. Brooklyn\'s Pete Zaaz crew had a blast while churning out their cheesy, zesty pepperoni rolls
  11. Cheers to craft beers! A sampling of Little Sumpin\' and IPA ales from Lagunitas
  12. The Lower East Side\'s Kuma Inn went whole hog and put their entire roasted pig on display
  13. Always tasty mac \'n\' cheese-covered Ditch Dogs and taffy-topped table from Ditch Plains
  14. Butter and Scotch\'s boozy butterscotch cupcakes with whiskey caramel, vanilla frosting & toffee crunch
During the sold out soirée, three solid hours of all-you-can eat and drink gluttony ensued as hungry guests bounced from table to table, sampling a smorgasbord of plates from esteemed area establishments and lesser-known local gems alike. The diversity of vendors at Choice Eats is exceptional—from downtown vegan and uptown farm-to-table, to pizza joints in Brooklyn and Astoria’s best Greek. And what seemed like everything in between.

As if all this wasn’t enough, VIP guests were invited inside a full hour before general admission for a live culinary demo from City Grit’s Sarah McSimmons and offerings from a dozen local restos including Pig and Khao, Qi Thai Grill and Exchange Alley. VIPs also indulged in the exclusive “Choice Sweets” dessert lounge featuring confections from Butter Lane, Grandaisy Bakery, Ovenly, and more.

A few of the night’s many standouts included Anella’s velvety handmade burrata with tomato jam and basil salt, fresh seasoned shrimp rolls from both Luke’s Lobster and Red Hook Lobster Pound, tangy buffalo chicken balls from The Meatball Shop, Porchetta’s savory crackling-topped pork crostini, John Brown Smokehouse’s succulent pastrami sliders with sweet ‘n’ tangy slaw, moist red velvet squares from Carlo’s Bakery, and perfectly indulgent fudge brownies from Robicelli’s. A selection of suds from Blue Point Brewing Company, Lagunitas and Stella Artois, along with creative cocktails mixed with Sidney Frank spirits and Prairie Organic Vodka, helped wash it all down.

Whether you prefer savory, sweet, spicy, ethnic, Americana, inventive, classic, vegetarian or carnivorous, Choice Eats aims to please any palate. And with a surprisingly reasonable ticket price point, the bang-for-your-buck appeal is just another reason to attend the eating extravaganza next year.

Fan of Village Voice events? Don’t miss out on the 2nd annual Choice Streets on May 7th to taste the best fare on four wheels from NYC’s most beloved food trucks. Get your tickets here!

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Cheers to the 2012 Spirited Awards Finalists!

Saturday, May 19, 2012 at 11:05 AM - Posted by Megan - (0) comments

With a killer cocktail scene and some of the bar industry’s best talents, New York City is a spirited force to be reckoned with. So when the Top 10 Finalists for the 2012 Spirited Awards were announced, it’s no surprise that the Big Apple is representing across the board.


Held during New Orleans’ annual mixology festival, Tales of the Cocktail, the Spirited Awards will honor the world’s best bars, bartenders, writers, cocktail experts and more. Following a rigorous evaluation of hundreds of nominees, ten finalists have been selected in each of 17 categories.

Finalists from NYC include Dutch Kills, The Clover Club and Mayahuel for Best American Cocktail Bar, while The Tippler, Flatiron Lounge and Macao Trading Co. are among those nominated for Best High Volume Cocktail Bar. Best Restaurant Bar standouts include The Beagle, Lani Kai and Saxon + Parole, and my dear friend Todd Richman of Sidney Frank is up for the Best American Brand Ambassador award — not only can Todd mix up a serious cocktail, but he’s also one of the most stand up guys you’ll ever meet. Congrats!

Check out the full list of finalists here. The top ten in each category will then be whittled down to a final three on Thursday, June 7th. Winners will be announced on Saturday, July 28 at the Spirited Awards ceremony, as part of the 10th Anniversary Tales of the Cocktail celebration.

A heartfelt congratulations to all the nominees, but of course, I’d like to especially raise a glass to my NYC friends and favorites who made the list this year. Cheers!

Image courtesy of Tales of the Cocktail

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